After a competitive pitch, we’re delighted to announce that we’ve been appointed as the lead creative marketing agency by The Gym Group, pioneers of the budget gym sector in the UK.

Starting work immediately, we’ll be supporting the business with strategic brand development, creative marketing, acquisition & retention marketing and CRM.

Jim Graham, COO of The Gym Group, explained: “Dinosaur showed us that they had a great understanding of our market-leading position and responded to the brief with a highly creative but commercial pitch that we believe will move the business on, improve our marketing effectiveness and improve the quality of the dialogue between the brand and our members.”

Founded in 2007 and operating 47 sites, The Gym Group is the longest established national operator of budget gyms offering affordable, flexible 24-hour gym membership.

Mark Beaumont, our Executive Creative Director, adds: “It would be easy to assume the budget gym sector to be a solely functional one, whereas in fact it’s emotionally rich and attitudinally diverse. The Gym Group’s evident passion and demonstrable commitment to the cause of increased inclusivity and democratisation of such a fascinating sector is something that really excited us as brand storytellers, and we’re delighted to have the opportunity to partner with them on their journey of continued innovation and success.”    

Also published on Medium.