Helping people see the light
A tactical advertising campaign for The Co-operative Bank
Following on from the successful launch of the ‘Good To Be Different’ campaign and fee-free Everyday Rewards scheme, The Co-operative Bank we’re looking to ramp up their activity and convince even more customers to make the switch to their current account.
And what better way to get people’s attention than a big cash incentive.
To support the new incentive, we produced a tactical advertising campaign across posters and press that, quite literally, put the Bank’s £150 switching offer up in lights all across the UK.
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Also published on Medium.