Contact Us:
To find out how Dinosaur could help you get great results, phone Nicola on
0161 831 0831
0161 831 0831
Challenge
For years, Alton Towers offered a traditional Halloween fireworks display that had gradually come to be seen as humdrum. The leading amusement park decided to take things to the next level with a highly-interactive Halloween experience that would be anything but “ordinary”. How could the park communicate the shift to an unequaled, immersive experience?
Provocative Thought
All sorts of establishments – from supermarkets to restaurants –were promoting Halloween “events.” But Alton Towers would promote a full-scale experience using whatever means necessary to drive awareness and attendance.
Solution
Alton Towers would own Halloween– this was not about an event, this was about a full-scale production. Befitting the scale and quality of the product, we gave the integrated campaign the Hollywood treatment. Not wanting to lose the all-important family audience, we communicated around three demographic targets – kids, teens and young adults. The result was a legendary experience with legendary attendance numbers for the Halloween reboot.
This website uses cookies to improve your experience. You can opt-out if you wish. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
wpl_user_preference | dinosaur.co.uk | WP GDPR Cookie Consent Preferences | 1 year | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_ga_DLCVKD1M00 | dinosaur.co.uk | --- | 2 years | --- |
_ga | dinosaur.co.uk | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |