Challenge
Lanson is one of Champagne’s oldest and most famous houses, but as with so many brands of provenance and grand heritage, resonating with young trendy drinkers in a cocktail renaissance proved elusive.

Provocative Thought
Eschew the cool – use provenance against trendiness, driving on-trade trial around celebrations and special occasions.

Solution
Our campaigns for Lanson Black (and Rosé) positioned the champagne against key seasonal occasions like Valentine’s Day and Wimbledon across the on-trade, resulting in sales over-performance in target establishments.

Contact Us:
To find out how Dinosaur could help you get great results, phone Steph on
0161 831 0831
Newsletter:
Get great articles and insight by email
Success! You have been subscribed to our newsletter.
Error! You have not been subscribed to our newsletter.