Lanson is one of Champagne’s oldest and most famous houses, but as with so many brands of provenance and grand heritage, resonating with young trendy drinkers in a cocktail renaissance proved elusive.

Provocative Thought
Eschew the cool – use provenance against trendiness, driving on-trade trial around celebrations and special occasions.

Our campaigns for Lanson Black (and Rosé) positioned the champagne against key seasonal occasions like Valentine’s Day and Wimbledon across the on-trade, resulting in sales over-performance in target establishments.

Contact Us:
To find out how Dinosaur could help you get great results, phone Nicola on
0161 831 0831
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