Ramblers

Challenge

The Ramblers’ name is synonymous with walking yet, with the rise in apps, online forums and a myriad of blogs to help walkers enjoy Britain’s countryside, the Ramblers were in danger of feeling stuck in the mud. So, with all this free guidance on tap, how could we convince new and existing Ramblers to sign up to annual membership?

Provocative thought

Together with its members, the Ramblers created National Parks and long-distance footpaths such as the Pennine Way. The Ramblers are the only charity campaigning for open access and helping protect and improve Britain’s most popular and least-known walking places. They literally helped put your rights of way on the map.

Solution

Our campaign highlights the Ramblers fight for your right to wander carefree through Britain’s gorgeous countryside. And the life-enhancing joy that all that hard work brings.