Challenge
Selfridges was determined to make a splash when it launched in Manchester City Centre, and it wanted people to know that it intended to become an integral part of the city’s life and culture.

Provocative Thought
To resonate with Mancunians, Selfridges’ needed to avoid positioning itself as an “old London classic.”

Solution
Our global concept focused on visually planting the brand within the city – physically and emotionally – and using multilayered messaging to appeal to a variety of audiences. The result was record attendance for a store launch in Manchester.

Fashion and lifestyle brand launch retail advertising for selfridges manchester new store launch
fashion and lifestyle store launch campaign and comms for selfridges in Manchester
Luxury goods, lifestyle and fashion retail shopper marketing
Retail destination launch marketing and advertising
Out of home advertising and Press advertising for Selfridges manchester store launch
Aspirational lifestyle marketing for store launch marketing
Service:
Brand strategy
Advertising
Design
Sector:
Destination
Retail
Channel:
Instore
OOH
Outdoor
Press
Print
Contact Us:
To find out how Dinosaur could help you get great results, phone Nicola on
0161 831 0831
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