At Dinosaur, we are creatures of culture, because making effective work demands this from us. We take in the ads, mags, memes, jokes, groans, joy, hate, data, customers, competitors, wins, fails, social streams and the whole big, messy cultural soup that surrounds what you want to achieve.
We absorb it all.
And then we connect it all up. And we don’t stop until it feels right. Until the answer bursts through, lighting up all those connections in a heartbeat. And when it hits, we know it’s right, and we know how it will make people feel.
That’s the heart of truly effective work. It connects your brand directly with how people feel. Because, when you make an emotional connection with your customer, that’s when you’ve won.
Making meaningful connections with your customers today requires sharp insight, strategic excellence and creative brilliance. Get this mix just right and you will reap impressive returns.
Our team of strategic planners, creatives, account services, digital and social bring together decades of brand and communications knowledge to deliver consistent success for your business.
What does your brand say that means something to your customers?
Knowing who you are and what you stand for is what defines you. Commodities compete on price, brands compete on values.
Distilled from your brand culture and genuine insight, we refine what makes you distinctive and relevant into a clear, motivating brand strategy. We expose what your customers truly value.
- Research & analysis
- Brand models
- Positioning and proposition
- Creative platforms
- Integrated channel strategy
- Digital marketing strategy
How you look, sound and move earns you the right to be heard. Each audience and subculture has its own language, look and lifestyle.
Get that wrong and your message is lost, its power gone, booed off the pitch. Get it right and what you say is heard, trusted and accepted.
Dinosaur gives you the distinctive assets to position your brand as a credible, authentic, leader. Enabling you to speak with authority and impact.
- Logos and visual identity systems
- Tone of voice
- Brand guidelines
- Brand films
- Photography and illustration
- Interiors and wayfinding
- Internal product and service launches
- Colleague support comms
People are spread across an ever more fractured cultural landscape and reaching the right person, with the right message, in the right place, at the right time is getting harder.
To be noticed you need exciting advertising that is beautiful, funny, noisy and heart-breaking. Dinosaur gives you the ideas to stand out from the clutter in our complicated multiplatform world.
- TV and video
- Out of home
- Online display
- Paid social
- News and press media
- Email creative and build
- Point Of Sale
- Direct Mail
- Door Drops
In a world of content-overload, getting attention is tough. Emotional impact drives engagement, which drives reach. One post with 10 comments is seen by 5x as many people as 10 posts with one comment. Dull content disappears, culled by the algorithms.
Our team will give you the strategy and scroll-stopping content you need to be memorable, reach your customers and grow your brand.
- Paid social
- Tailored content strategy
- Social guidelines
- Content calendars
- Content-led campaigns
- Integrated campaigns
- Activation campaigns
- Community management
- Social content
- Social listening
- Monitoring and reporting
- Influencer engagement
- Viral seeding
- Client team training and engagement
Emotional brand campaigns deliver attention, but what then? If you can’t convert, those hard-won gains just slip away. IPA campaign analysis shows that campaigns blending brand and response appeals outperform all others.
Dinosaur’s integrated approach works above, through and below the line to support your brand at every step of the customer journey. That means you get a strong brand, strong sales and a healthy bottom line.
- Search marketing
- Content marketing
- Retargeting and PPC
- Customer journey modelling
- Campaign sites
- Website creative
- UX, CX and CRO
- Data-driven optimisation
Our creative principles
Know who you are
Know your purpose. Be clear why you exist. And make sure your customers know what’s in it for them.
Have a clear message
Know what you need to say. Say it.
Emotional appeal beats rational thought, so surprise and stimulate the senses.
Get inside your customer’s head. Claim the mental No.1 spot.
Talk to people
Be distinctive. Demand attention and provoke a response.
Listen. Learn. And turn what you hear to your advantage.
Never trust an agency dressed in black
They love the idea of themselves more than the idea they are presenting
“We required a world-class brand identity that worked well at home and internationally. Dinosaur led the journey to that new brand.”Vikki O'Neill
"Dinosaur stood out from the start as a group who not only understood brand from a visual point of view, but knew how to take a brand essence and bring it alive across the organisation in all channels."Clare Tostevin
Head of Strategy & Regeneration
"Dinosaur listened to our vision and their strategic approach and creative solution managed not only to differentiate in a tough market, but it also served to excellently appeal to just the right candidates."Lisa Crawley
Director of Financial Business Service
"Agencies come and go, but a partner like Dinosaur is for the long haul!"Helen Hotham
Communications Delivery and Planning Officer
"Dinosaur always brings a provocative thought and cut-through creative ideas. I can always expect an integrated approach to support big ideas."Mark Robinson-Field
National Co-operative & Membership Manager
"The agency combines a deep knowledge of our business with insight into today’s UK shopper, and they use this to develop ideas that make a difference."Amanda Collins
Senior Marketing Manager
"Dinosaur asked the questions no one else asked. They showed that it would be too easy to assume the budget gym sector to be a solely functional one, whereas in fact it's emotionally rich and attitudinally diverse. Dinosaur’s evident passion and creative thinking has given us an exciting new strategic direction under which we feel we can really keep moving the brand forward."Jim Graham
Chief Operating Officer