Adidas

Challenge
Reintroduce Adidas’ wearable training aide to a multi-segmented audience in a crowded category, at the time dominated by Nike.

Provocative Thought
Forget the competition and focus eyes (and ears) on the unique real-time audio coach feature.

Solution
A multi-channel campaign extended from email and web through to point of sale, bringing the product to life in all channels, including audio-enabled digital POS, resulting in measured sales increase in generalist and specialist outlets.