Bupa have been pioneers in healthcare for over 70 years. But, customer expectations are evolving quickly, and proactive health and wellbeing is now an essential part of the conversation. How could Bupa help their customers to understand that they are also experts in the proactive healthcare space?

Provocative thought

Health and wellbeing is important for all of us, but it’s paramount for athletes. So, who better to help us boost our own wellbeing than three, UK Sport Paralympic and Olympic athletes.


Our campaign featured Hannah Cockcroft, Nile Wilson and Will Bayley sharing their hints, tips and personal stories in a set of short films on Nutrition, Mental Health, Muscles Bones and Joints, and Motivation. The warm and relatable style helped viewers see ‘inside health’ and position Bupa at the forefront of healthcare.

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