Challenge

Well+ takes Bupa in a different direction – a digitally-led subscription, built for a younger audience – offering fast and affordable access to Bupa’s clinical expertise, every day. This new subscription service needed an exciting and energised launch. We needed to put clear, blue water between the best of Bupa and the “new kids on the health block” style brands whose credentials are lacking in comparison.

Provocative thought

A revolution in everyday health, at your fingertips.

Solution

A confident, colourful campaign takes us on a seamless journey from one scene to another, momentarily stopping to champion the breadth of the service. In step with the busy lives of our audience, the campaign positions Bupa’s clinical expertise as the fuel for a happier and healthier everyday.

Contact Us:
To find out how Dinosaur could help you get great results, phone Nicola on
0161 831 0831
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