Clear Business

Challenge
Verastar was selling utilities and services to UK SMEs through a patchwork of brands. Cross-selling was key to growth, but brand fragmentation held them back. They needed a single proposition that could stretch beyond utilities into business services.

Provocative Thought
Most SMEs are juggling too much and settling for service providers that overpromise and underdeliver. They want things to be simpler, faster, better – and with less waffle.

Solution
We created a straight-talking new brand – Clear Business – built to deliver what SMEs actually need, without the usual fuss. “Let’s Be Clear” became the rallying cry for stripping back complexity – across naming, tone, messaging and experience – creating a simpler sales path and a smoother customer experience – saving SMEs hassle, time and money, and making cross-sell easier.