The Co-operative Bank

Challenge
The Co-operative Bank wanted to grow business banking current account volumes through a targeted campaign aimed at charities and social enterprises, using the Bank’s ethical stance as the key point of difference. But how could we make “ethics” feel genuinely relevant to these organisations?

Provocative Thought
Ethics matter deeply to this audience, yet “ethical banking” can feel abstract, and hard to evidence. What if we steer clear of the usual iceberg imagery and bring ethics closer to home by focusing on how their money is used?

Solution
Powered by authentic customer stories – including Friends of the Earth and The Social Change Nest – and running across press, social and digital channels, our Bank Like You Do Business campaign celebrates how The Co-operative Bank mirrors the values of the customers it serves.