The Co-operative Bank

Challenge

Current account advertising has become a sea of sameness, with value too often reduced to the biggest cash incentive. The Co-operative Bank needed a distinctive campaign that could cut through, build consideration and work equally hard for the brand and its switching offers.

Provocative Thought

Switching banks is usually sold as a transaction. But where your money sits is never neutral. Choosing the right current account can support the causes you care about and refuse the things you don’t.

Solution

The account that Amounts To More makes the Bank’s ethical difference immediate, personal and hard to ignore. We cast gloriously individual customers as unlikely activists, using provocative copy and bold photography to show that simply switching can challenge fossil fuels, protect forests, support communities and still put money in your pocket.