Cole Waterhouse

Challenge

Cole Waterhouse wanted a distinctive identity for Little Digbeth, a new rental and mixed-use neighbourhood in the heart of one of Birmingham’s most creative and characterful areas.

Provocative Thought

Digbeth already had what most new developments spend years trying to create: a strong sense of identity. The opportunity was to create a new neighbourhood that felt naturally part of it.

Solution

We created “a neighbourhood with soul”, a brand idea rooted in Digbeth’s creativity, independence and unmistakable character. Inspired by local architecture, bold typography and textured photography, the identity gave Little Digbeth a distinctive visual language across its homes, public spaces and businesses. The result was a new neighbourhood with its own identity, grounded in Digbeth.