Challenge
Pet owners generally find dog grooming to be a mundane, clinical exercise, to the point that they frequently neglect doing it. How could Pets at Home make dog grooming a fun and engaging experience for owners and pets alike – something they might even look forward to?

Provocative Thought
Studies showed that dogs enjoy grooming as much as humans do, so why not human-style beauty salons for dogs?

Solution
We created The Groom Room, a social environment that focuses attention on pets and humans, complete with stylish waiting areas and doggy-sized mirrors. The pilot Groom Room shifted perception from glum to glam and was soon at capacity. Based on its initial success, Pets at Home deployed Groom Room widely, a rollout which continues to 100+ superstores.

Lifestyle brand launch materials for Retail brand Pets at home
Retail trends and new product launch marketing for retail brand Pets at Home
Instore product launch campaign for lifestyle pet grooming service from Pets at Home.
Digital marketing collateral for new retail service launch of Groom Room
Service:
Brand development
Brand strategy
Copywriting
Instore
Point of sale (POS)
Product launch
Web
Sector:
Business to consumer (B2C)
Lifestyle
Shopper marketing
FMCG
Petcare
Retail
Channel:
Instore
POS
Web
YouTube
Contact Us:
To find out how Dinosaur could help you get great results, phone Steph on
0161 831 0831
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