Pets at Home

Challenge

How do you keep the UK’s biggest pet care brand interesting in a feed already overflowing with pets?

Provocative thought

Pets at Home is surrounded every day by people who love talking about, playing with and sharing stories about their pets. So rather than overthink it, we simply joined in.

Solution

Our Pet Portraits put owners behind the camera. We crashed London Fashion Week, giving pets their moment on the catwalk. With Overheard at Pets, we mic’d up shoppers and left them to browse and chat – to their pets, of course. We played furry Fact or Fib, and turned Black Friday into a Black Fur Day Lucky Dip. It became a growing collection of social-first ideas: all showing Pets at Home as a brand that understands pet people, understands the feed, and knows when an idea is worth having some fun with.