How could Reebok bring back the 1980s ERS superstar trainer when its USP – the Energy Return System – had become obsolete?

Provocative Thought

Update the trainers’ identity, skipping the high-tech features and focusing on fashion and retro appeal.

Our campaigns for the ERS 1 & ERS 2 repositioned the shoes across digital, DM and in-store, resulting in sales over performance in those stores where the campaign was deployed.

Contact Us:
To find out how Dinosaur could help you get great results, phone Nicola on
0161 831 0831
Get great articles and insight by email
Success! You have been subscribed to our newsletter.
Error! You have not been subscribed to our newsletter.