Reebok

Challenge
How could Reebok bring back the 1980s ERS superstar trainer when its USP – the Energy Return System – had become obsolete?

Provocative Thought

Update the trainers’ identity, skipping the high-tech features and focusing on fashion and retro appeal.

Solution
Our campaigns for the ERS 1 & ERS 2 repositioned the shoes across digital, DM and in-store, resulting in sales over performance in those stores where the campaign was deployed.