Challenge
How could Reebok bring back the 1980s ERS superstar trainer when its USP – the Energy Return System – had become obsolete?

Provocative Thought

Update the trainers’ identity, skipping the high-tech features and focusing on fashion and retro appeal.

Solution
Our campaigns for the ERS 1 & ERS 2 repositioned the shoes across digital, DM and in-store, resulting in sales over performance in those stores where the campaign was deployed.

Contact Us:
To find out how Dinosaur could help you get great results, phone Steph on
0161 831 0831
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