The Co-operative Bank

Challenge
Help a diverse workforce understand the new mobile banking app and advocate it during interactions with customers.

Provocative Thought
Genuine conversations are born from genuine understanding, and to do this meant
engaging around clear human benefits, not technology features.

Solution
Produce a poster and ambient campaign featuring real-life use cases by actual Bank staff. A dramatic departure in design from the usual photography-led campaign creative helped to increase buzz throughout the business.