The Co-op Bank believe in doing things differently, not for difference’s sake but because they passionately believe in a better way of doing business. How could we evidence that difference to potential – and current – customers?
Focus on the thing that makes our Everyday Rewards product different – financial rewards for customers just for doing banking in their usual way, without fees or being asked to jump through hoops.
We used large format outdoor to raise awareness and build our platform of difference, with bold, engaging headlines. The campaign then built through longer dwell time press and in-branch support to unpack the product detail, substantiate the offer and drive response.