Webbox Naturals is well-known to pet owners who want to give their pets the best, affordable nutrient-dense food. How could we stand out amongst competitors in an over-crowded market?
What people really want is a happy, healthy pet who brings joy to their lives. They know that living and eating well makes them feel good. They want the same for their pets – and all the joyful energy that comes with it.
Whist other brands were focussing solely on ingredients, we focused on owners’ feelings. Our campaign showed how Webbox Naturals helps fuel every dig, scrape, leap and purr of their beloved pet. Running through social and display, ‘Fuel the Joy’ helped Webbox reclaim their rightful place as leaders in the Natural category.
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