Worldpay was the latest in a series of fintech companies opening support offices in Manchester. It needed to hire 250 highly skilled finance and risk professionals in a matter of months, in the most competitive market in recent memory.
To appeal to exceptional candidates, forget professional stereotypes and appeal to a deeper human aspiration.
While other companies were using the old HR clichés of happy office workers, we developed an anthropomorphic cast of characters to appeal to a deeper need in high-performing candidates – a hunger for adventure. The resulting campaign filled 250 seats in four months – with the highest quality professionals.
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