news & views
Dinosaur and Sky make waves in the fight against plastic
We created a short film to help launch Sky’s campaign against ocean plastic. Over 100,000 views later, it’s having the impact this brilliant cause deserves.
A primetime slot on Sky News, an introduction from a sporting hero, and over 100,000 views on social media. If you’ve got a story you want to share, big names and widespread coverage can help you do it. But if it isn’t told in the right way, it won’t hit home. So, Sky asked us to help them tell a story that can’t be ignored.read more
Sense and Sensitivity: Can brands pull heart and purse strings at the same time?
Are brand campaigns too fluffy? Is direct response too cold? In our latest blog we examine how to land campaigns that deliver both sales and emotional connections.
In our super-connected world, opportunities for brands are fleeting. There’s more pressure than ever to snatch every micro-moment of customer attention and make it count. Against this backdrop, you can see why a pure brand campaign can feel like a luxury – especially when direct response delivers instant sales. Is there a way of bagging the short-term ROI while building long-term brand connections?read more