news & views

Dinosaur - News Team

A primetime slot on Sky News, an introduction from a sporting hero, and over 100,000 views on social media. If you’ve got a story you want to share, big names and widespread coverage can help you do it. But if it isn’t told in the right way, it won’t hit home. So, Sky asked us to help them tell a story that can’t be ignored.

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Dinosaur - Mark Beaumont

In our super-connected world, opportunities for brands are fleeting. There’s more pressure than ever to snatch every micro-moment of customer attention and make it count. Against this backdrop, you can see why a pure brand campaign can feel like a luxury – especially when direct response delivers instant sales. Is there a way of bagging the short-term ROI while building long-term brand connections? 

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Dinosaur - News team

Sawewa batteries, Dentex toothpaste, Voguestrap watches. Ever heard of these brands? No, we’re the same. But lots of us buy them anyway. While browsing, an algorithm brings them to our attention – they look ok, the price is right and positive customer reviews are the decider.

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Dinosaur - News Team

Last spring, we posted a social media gaffes blog with some handy tips on how to swerve them. Dinosaur has picked out a few more of our favourite clangers, along with some lessons we can take with us into 2018. 

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Dinosaur - News team

If 2017 was dominated by #fakenews, then 2018 will be the year of #FakeTrends. These are ideas that don’t bear extended scrutiny, but sound just plausible enough to fool a trigger-happy marketer into handing over some cash. 

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