news & views

Food, retail and FMCG brands, marketing to vegans
Dinosaur - News Team

The number of vegans in the UK is skyrocketing. 3.5m of us now follow a vegan diet, up from 500,000 in 2016. That’s 600% growth in just two years. What’s more, a whopping 28% of us have reduced our meat intake in the last 6 months.

With Dinosaur’s long heritage in food, retail, health and FMCG communications, we’ve been keeping an eye on this trend for a while now. And this is a big new market. One that offers both opportunities and risks for brands. So, if you are wondering how to adapt to it, we’ve put together this overview of what’s going on and how your brand can profitably respond. 

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Retail marketing, Shopper Marketing , Retail Trends, Sports Marketing
News Team - Dinosaur

The Cannes Festival of Creativity 2018 was back –  bigger, better and more streamlined than ever. The flash new format was introduced to reflect changes in the advertising landscape, with the all content and awards divided into nine ‘tracks’: Reach, Communications, Craft, Experience, Innovation, Impact, Good, Entertainment and Health. As a result, three old Lions and 120 subcategories were retired, and five shiny new Lions were welcomed into the pride.

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sky creative campaign video motion advertising ocean rescue
Dinosaur - News Team

A primetime slot on Sky News, an introduction from a sporting hero, and over 100,000 views on social media. If you’ve got a story you want to share, big names and widespread coverage can help you do it. But if it isn’t told in the right way, it won’t hit home. So, Sky asked us to help them tell a story that can’t be ignored.

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Conversion advertising and pay per click PPC ultimately hollow out your brand
Dinosaur - Mark Beaumont

In our super-connected world, opportunities for brands are fleeting. There’s more pressure than ever to snatch every micro-moment of customer attention and make it count. Against this backdrop, you can see why a pure brand campaign can feel like a luxury – especially when direct response delivers instant sales. Is there a way of bagging the short-term ROI while building long-term brand connections? 

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Digital Content Marketing SEO algorithms
Dinosaur - News team

Sawewa batteries, Dentex toothpaste, Voguestrap watches. Ever heard of these brands? No, we’re the same. But lots of us buy them anyway. While browsing, an algorithm brings them to our attention – they look ok, the price is right and positive customer reviews are the decider.

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